If you're serious about building a successful online network marketing business, knowing how to build your own customized lead capture page really is a MUST HAVE skill. The good news is, it's actually easier to do than most people think and thanks to the many advances in programing and software, even the most budget conscious entrepreneur can easily afford to do it. There are several big advantages to knowing how to build your own lead capture page. Among them are:
- It's a skill that positions you as a leader (which attracts prospects to you.)
- Your customized, "You,inc" capture page sets you apart from the other 90% of internet marketers that are using their companies replicated home business/MLM capture page or web site.
- You build trust and report quicker with likely prospects because people buy from and join people (i.e. You), not your company
- Unlike purchased leads, the leads you generate will be targeted and exclusive to you and your team.
- You can customize the lead capture page as often as you like. For example, when your company is running a monthly special.
Step #1 - Using A Website Builder - It's Alot Easier Than You Think!
I highly recommend Weebly. They have an awesome Free Website and Blog Builder . It's a piece of cake to use, has tons of cool features and it's FREE. You can even edit your site in HTML if you like. There's nothing to download and I've found their service to be extremely reliable with excellent support.
Another very good free website builder that's great to use for making Capture Pages is Robert Puddy's "InstantSqueezepageGenerator". It's Mac and PC compatible.
Both are perfect for network marketers because neither requires HTML skills, includes a step-by-step user's guide, and some great video tutorials. Oh yeah, did I mention they're FREE?
Step #2 - Write Your Website Copy
Start with a strong headline that offers something your prospects "just gotta' have". Make it specific, compelling, and powerful. A good example might be...
"FREE Video Shows How I Sponsored 27 Brand New Reps And Made $125,874.00 In Just 6 Months!" If you need something to offer, the easiest thing to do is record an interview with a successful upline leader.
HOT TIP: If you find that you're struggling to create a compelling headline I highly recommend Maurice Smith's 3minuteheadlinecreator. It's one of my favorite products and has saved me from countless wasted hours of racking my brain for a killer headline.
Step # 3 - Add at least 3 powerfully curious bullet statements like...
When you download this free video, you're going to learn:
- How to
- Four words you should AVOID saying that destroy your chances of sponsoring new reps (even the ones who already want to sign up!)
- How to effortlessly lead your prospects so that they sell themselves into joining your team or buying your products.
Then, tell your prospects what to do. You'd be surprised at the number of people that overlook this very important and simple "call to action". I know I did, but then I realized it was no different from teaching or coaching - if you want someone to do do something, you have to tell them what to do and how.
Say something like...
"Simply fill in the box below, then click the button for free instant access."
Okay, that's it for today. Your action steps are to DO steps 1 through 3. My next post will finish up with step 4-5 of "Creating Your Own Profit Pulling Capture Page" so stay tuned - or better yet, subscribe to our RSS Feed and join the ZenMarketer's Group Newsletter.....
... Join the conversation! I'd love to hear what you thought of this post so go ahead and leave a quick comment :-)