This is the place where people go these days to find information and get services. Most businesses and companies have already addressed to this requirement of the customers by putting up their website and going online.
However, if you just have a website and don’t do any marketing for it, then most of the people visiting your site will be the ones who already know about it and those who either worked with it or were the previous clients. In order to gain visibility, more traffic, and get more clients, it is important that you let more people know about what you do.
Word of mouth of course helps but even its territories are defined, you cannot go beyond that. If you wish to reach a larger market, regionally or globally, and let the entire world know about what you do then the answer is Social Networking. With the power of the Internet becoming much more far reaching than ever, the use of these social networking sites have evolved from mere frivolous use to something that it more vital.
Some of the most popular networking sites that are used to promote business online are:
This social networking site is mainly used to present diverse work opportunities, build professional relationships, as well as supply information about your line of business. The people on LinkedIn usually list their educational as well as occupational history in their profiles, making it look like a bio.
The basic concept of Twitter lies in the fact that it is very straightforward. The users of this social networking site can submit posts up to 140 characters in length - these are known as "tweets". Through this website you can tell the world what you are doing, and if you are a business owner then you can tell them what services or products you offer. Many businesses use Twitter to announce special promotions, product launches and more to get more traffic to their website.
Although Blogs (short for Web logs) have been around for more than a decade, more business owners are starting to use websites like Blogger and Wordpress to promote their business. Not only are Blogs a great platform for disseminating information to the general public, they also lend a human face to the business; people can read the posts on the blog, comment on it and stay updated. Blogs are one of the most popular tools of internet marketing.
To get real traffic and increase the number of users to your blog, you must have and keep a regular presence by providing real updated information about your business, products or service to the to the people who follow you.
This is a conventional social networking site that is mainly aimed at students and young professionals. It helps them to build connections with one another. While most Facebook users go there to reconnect with former classmates, friends and so forth, there are a growing number of business owners and entrepreneurs who have built profile pages on this networking site in order to promote their website, their company, and the products and services they offer.
Keeping in mind the pace of growth of social networking sites and their growing popularity in personal and professional use, it is expected that this will continue to grow for many more years to come. With its great potential to open more avenues for business growth than ever before NOW is the best time to add Social Networking to your marketing plan.
Join the conversation! I'd love to hear what you thought of this post so go ahead and leave a quick comment - or better yet, subscribe to our RSS Feed and join the ZenMarketer's Group Newsletter.