How do you get traffic to them? The answer is actually easier than you might think. Here are five of the most important tips to remember for building your web traffic.
First let's start with the part of the puzzle that tends to get glossed over: understanding the real
function of search engines. Miss this simple point and you're bound to spin your wheels never getting
closer to the coveted "page 1, top ranking' position" on Google, Yahoo, Youtube etc. that desire.
FACT: the majority of online interactions start with some sort of search. When you sit down to research, shop, or conduct business online you will usually start with a search engine, forum, social media or video site like Youtube and type in your problem, need or question.
For example; let's say you were looking for information about network marketing lead generation. You'd use one of the search methods mentioned above and type in the words 'network marketing lead generation'.
The job of the search engine is to give us relevant content based on those key words that will provide the information we want.
So, as a network marketer, that is YOUR goal as well - to use "relevant" key words or phrases (these are
sometimes referred to as 'long-tail key words) in your content so that someone looking for what you have will be able to find you easier.
Going back to our search query example, 'network marketing lead generation ', if you only created content for 'MLM Lead Generation" your potential customer typing in "Network Marketing Lead Generation" isn't likely to find your content because it isn't relevant to their search query.
So one of the first take-aways here would be to do the search engines (and yourself and potential customers and prospects) a favor by using relevant keywords that will help them determine what your content is all about.
So if you're wanting to rank high in the search engines for "Network Marketing Lead Generation", then you'll want to put that keyword phrase in your:
1. The Title
2. Body Copy (Caution: you should only do this a few times as it makes sense in the context of your content. If you
use your key word or phrase excessively your content could be seen as being spam and therefore ignored).
3. Pictures. If you use any pictures or graphics you want to label them with your keywords as well.
Okay, so by now you hopefully have a better understanding of what you want to do with your content so that potential customers and prospects will find YOU. Hey, why not let me know how this post helped you? Feel free to leave a comment below - and share us with a friend :)
Stay tuned for part 2 where I'll talk about what type of content search engines love the most that get high rankings (hint: this the "secret" that makes top earners, Top Earners).
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