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5 Easy steps to Making Your Own Profit Pulling Capture Page in less than 30 minutes, Part 2

3/16/2010

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Welcome back everyone!  Last time we talked about: 
  • Using a Website builder like Weebly or  Robert Puddy's "InstantSqueezePageCreator" for quickly and easily creating your awesome and profit pulling capture page.
  • Creating a compelling "killer" headline for your capture page using Maurice Smith's '3minuteheadlinecreator', and the importance of adding bullet points to highlight benefits that will keep your prospect interested in your offer and increase your optin rate.
And then I sent you off with three specific Action Items to get you going.  So how'd you do? Hopefully you found it was easier than you thought and perhaps even just a bit fun....

Today I'm going to finish up by covering what will be your MOST IMPORTANT element; your opt-in form.

Step #4 - Add Your Opt-in Form

This is the box where your prospects will enter their contact information.  I personally only ask for a name and email address.  Some people say you should require more but savvy marketers know less is more.  There's always a time and place to ask for, and get more information once you've built a deeper level of trust and report with the people on your list.

You'll need an Autoresponder Service that will provide the "form code" for you. There are several great ones out there, but I use and highly recommend iContact. It's one of the leading Autoresponders and has every feature you'll ever need, one of the highest delivery rates, and has been thoroughly tested by many of the internet's top marketers (it's the autoresponder of choice for Mike Dillard and if you are subscriber of his InnerCircle newsletter you can get a special discount). 

Aweber is also another exceptional and widely used autorepsonder.  In fact it's the one I used when I was a budding internet marketer.  My reason for switching to iContatc was because I found it easier to understand and use.  If you're not very tech savvy, I'd recommend you go with iContact.  Either way check both out and decide for yourself.  Each offers a free trial period.

Use the tutorials that are provided by your Autoresponder service of choice to create your list name for your opt-in form.

Then copy and paste the code into your capture page and voila', it instantly creates the opt-in form.

And you're done! Well...almost.

HOT TIP:  Be sure to create a nice "Welcome" message that your prospect will receive once they opt-in.  If you've offered a free gift or incentive be sure to include the access or download link for it at that time.  The best way to build that trust and report that leads to your online success is to treat your prospects with the respect and care they deserve.

Lastly, you simply need to publish your site online.

If you're using Weebly's free website builder, you simply click "publish" and your capture page goes live with 1 click.


NOW, the only thing left to do is...

Step #5 - Test!, Test!, Test!

Here's a short list of suggested items to test on your capture page:
(Just remember to test ONLY 1 thing at a time and document everything, including your results!)

  • Different headlines - including different size fonts and letter colors 
  • Different color backgrounds 
  • Different bullet statements 
  • More and less bullet statements 
  • Different statements on the "submit" button - "Free Instant Access" is a often used one because.  I prefer using a direct but  jovial approach -  "Submit" just seems too austere. 
So there you have it. Now you know how to build your own custom "You, Inc." lead capture page in 5 simple steps. From here on out, continue testing until you get at least a 3-5% opt-in rate (# of leads divided by the # of visitors).







Join the conversation!  I'd love to hear what you thought of this post so go ahead and leave a quick comment - or better yet, subscribe to our RSS Feed and join the ZenMarketer's Group Newsletter.

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5 Easy steps to Making Your Own Profit Pulling Capture Page in less than 30 minutes, Part 1.

3/6/2010

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If you're serious about building a successful online network marketing business, knowing how to build your own customized lead capture page really is a MUST HAVE skill.  The good news is, it's actually easier to do than most people think and thanks to the many advances in programing and software, even the most budget conscious entrepreneur can easily afford to do it. There are several big advantages to knowing how to build your own lead capture page. Among them are:
  • It's a skill that positions you as a leader (which attracts prospects to you.) 
  • Your customized, "You,inc" capture page sets you apart from the other 90% of internet marketers that are using their companies replicated home business/MLM capture page or web site.
  • You build trust and report quicker with likely prospects because people buy from and join people (i.e. You), not your company
  • Unlike purchased leads, the leads you generate will be targeted and exclusive to you and your team. 
  • You can customize the lead capture page as often as you like. For example, when your company is running a monthly special.
Sound good so far?  If so, then let's get started with your first steps.  To keep this from being too long I'll cover steps 1-3 today.


Step #1 - Using A Website Builder - It's Alot Easier Than You Think!

I highly recommend Weebly.  They have an awesome Free Website and Blog Builder . It's a piece of cake to use, has tons of cool features and it's FREE.  You can even edit your site in HTML if you like.  There's nothing to download and I've found their service to be extremely reliable with excellent support.

Another very good free website builder that's great to use for making Capture Pages is Robert Puddy's "InstantSqueezepageGenerator".   It's Mac and PC compatible.


Both are perfect for network marketers because neither requires  HTML skills, includes a step-by-step user's guide, and some great video tutorials. Oh yeah, did I mention they're  FREE?

Step #2 - Write Your Website Copy

Start with a strong headline that offers something your prospects "just gotta' have".  Make it specific, compelling, and powerful. A good example might be...

"FREE Video Shows How I Sponsored 27 Brand New Reps And Made $125,874.00 In Just  6 Months!"   If you need something to offer, the easiest thing to do is record an interview with a successful upline leader.


HOT TIP:  If you find that you're struggling to create a compelling headline I highly recommend Maurice Smith's 3minuteheadlinecreator.  It's one of my favorite products and has saved me from countless wasted hours of racking my brain for a killer headline.

Step # 3 - Add at least 3 powerfully curious bullet statements like...

When you download this free video, you're going to learn:
  • How to Get 9 New Referrals In 5 Days
  • Four words you should AVOID saying that destroy your chances of sponsoring new reps (even the ones who already want to sign up!)
  • How to effortlessly lead your prospects so that they sell themselves into joining your team or buying your products.

Then, tell your prospects what to do.  You'd be surprised at the number of people that overlook this very important and simple "call to action".  I know I did, but then I realized it was no different from teaching or coaching -  if you want someone to do do something, you have to tell them what to do and how.

Say something like...

"Simply fill in the box below, then click the button for free instant access."


Okay, that's it for today.  Your action steps are to DO steps 1 through 3.  My next post will finish up with step 4-5 of   "Creating Your Own Profit Pulling Capture Page" so stay tuned - or better yet, subscribe to our RSS Feed and join the ZenMarketer's Group Newsletter.....


... Join the conversation!  I'd love to hear what you thought of this post so go ahead and leave a quick comment  :-)



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    Michelle (ZenMarketer) is a successful on and offline entrepreneur, musician & educator, internet marketer and HUGE movie buff that loves to garden, cook, eat, drink and be merry!


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